Google Business Profile Post Ideas: 12 Examples (2026)
Your Google Business Profile is often the first thing a homeowner sees when they search "plumber near me". Posts are the one part of that profile you can update whenever you like. A fresh post about this week's work says "we're busy, and we pick up". A last post from 2023 makes people wonder whether you're still in business.
This guide covers what Google allows, a simple weekly rhythm and 12 example posts for home service businesses. Each takes about five minutes to adapt.
What Google Business Profile posts are
Google lets a verified business publish three kinds of posts (Google Business Profile Help, as of Oct 2026):
- Updates: general news with a description, photo or video, and an optional button linking to your site.
- Offers: a promotion with a title, start and end dates, and an automatic "View offer" button. You can add a coupon code and terms.
- Events: something with a start and end date and time, such as a workshop or open house.
A few rules shape how you post:
- Posts are archived after six months unless they have a date range (Google). Post regularly and there's always something current on the profile.
- Don't put phone numbers in the text. Google says it may remove posts with unverified contact information and suggests a "Call now" button instead, which uses your verified number (Google posts policy, as of Oct 2026).
- Length: Whitespark documented a limit of 1,500 characters per post (Whitespark via Local Search Forum). Only the first part shows before "More", so put the point in the first sentence. Most good posts are 80 to 250 words.
- Photos: use your own photos of real jobs. Whitespark's experience is that 1200 x 900 px images display safely.
Google doesn't say posts improve your map ranking. Its help page lists relevance, distance and prominence as the main factors, and says complete, accurate information helps (Google). So treat posts as conversion tools. Their job is to help the person already looking at your profile decide to call.
A weekly rhythm that takes 15 minutes
One post a week is plenty for most local businesses. Rotate four themes and you'll never stare at an empty text box:
| Week | Theme | Post type | Button |
|---|---|---|---|
| 1 | A real job from this week (photo + what you did) | Update | Learn more (link to the service page) |
| 2 | A seasonal tip or checklist | Update | Call now |
| 3 | An offer or financing reminder | Offer | View offer |
| 4 | Trust: a review, a team member, a certification | Update | Book |
Take photos on every job (with the customer's permission and nothing identifying in frame: no house numbers, no faces, no license plates). Within a month you'll have a bank of real images to post from.
12 example posts for home service businesses
Swap in your own names, cities and details. Never invent jobs, prices or reviews.
1. HVAC: job of the week (Update)
Replaced a 19-year-old furnace in Westerville this week. The homeowners had been nursing it through repairs for three winters. The new two-stage system runs quieter and should cut their gas bill. If your furnace is over 15 years old and needed a repair last winter, it's worth getting a replacement quote before the first cold snap.
Button: Learn more → furnace replacement page.
2. HVAC: seasonal checklist (Update)
Before you turn the heat on for the first time this fall: 1) replace the filter, 2) clear anything stored within three feet of the furnace, 3) test your carbon monoxide detectors, 4) run the system for 10 minutes and listen for new noises. A burning-dust smell for the first few minutes is normal. A smell that doesn't go away isn't. Call us.
Button: Call now.
3. HVAC: maintenance offer (Offer)
Fall furnace tune-up: US$89 through November 30 (regular US$129). Includes a 21-point inspection, burner cleaning and a carbon monoxide check. Book online or call to schedule.
Dates: today → Nov 30. Terms: "One system per household. Not valid with other offers."
4. Plumbing: problem explainer (Update)
Water heater making popping or rumbling noises? That's usually sediment built up on the bottom of the tank. A flush often fixes it if the tank is under 8-10 years old. If it's older and leaking at the base, replacement is usually the better spend. Send us a photo of the label and we'll tell you which.
Button: Learn more → water heater page.
5. Plumbing: emergency hours (Update)
Burst pipe or no water? We answer 24/7 in Mesa, Tempe and Gilbert. While you wait: turn off the main shutoff valve (usually where the water line enters the house, or at the meter box by the street). We'll take it from there.
Button: Call now.
6. Plumbing: team spotlight (Update)
Meet Carla, our newest licensed journeyman plumber. Carla spent six years in commercial plumbing before joining us, and she's our go-to for repiping older homes. If you see her van in your neighborhood, say hi.
Photo: Carla with the van (with her permission).
7. Roofing: storm follow-up (Update)
After last Tuesday's hail, we've inspected more than 40 roofs in Plano. Most had minor damage you can't see from the ground. If you're filing an insurance claim, take photos of dented gutters and downspouts and call your insurer first. We're happy to meet the adjuster on site.
Button: Book → inspection page. Don't promise that insurance will pay, and don't use "free roof" language.
8. Roofing: before and after (Update)
Before and after: a full tear-off and architectural shingle replacement on a 1990s ranch in Round Rock. Three days start to finish, including new drip edge and ridge vent. Swipe for the before photo.
Photos: before and after of the same angle.
9. Electrical: safety tip (Update)
Breaker keeps tripping when the microwave and toaster run together? That circuit is overloaded. Moving one appliance to another outlet is a short-term fix. If you're planning a kitchen remodel, ask your electrician about dedicated circuits for countertop appliances.
Button: Learn more → panel and circuits page.
10. Electrical: EV charger (Offer or Update)
Getting an electric vehicle? We install Level 2 home chargers in about half a day, including the permit. Most homes need a 240V circuit; some need a panel upgrade first. Send us a photo of your electrical panel for a quick estimate.
Button: Get quote. Only mention rebates you've confirmed for your utility, with a link.
11. Any trade: review highlight (Update)
"Luis showed up within two hours on a Sunday and had our AC running before dinner. He explained everything and didn't upsell us." (Dana R., Google review.) Thank you, Dana. Weekend emergency calls are part of the job, and we're glad we could help.
Quote real reviews word for word, with the reviewer's first name and last initial. Don't edit them to sound better.
12. Any trade: financing or warranty (Update)
Big repair or replacement you weren't planning for? We offer financing on approved credit for installs over US$2,500, with terms from 12 to 60 months. Ask about it during your estimate. No pressure.
Only post terms you actually offer, and include the lender's required disclosures.
What not to post
- Stock photos of smiling models in hard hats. Real job photos are more convincing.
- Phone numbers in the post text (use the Call now button).
- Claims you can't back up: "#1 rated", "lowest prices in town", "guaranteed savings".
- Fake urgency ("only 2 slots left!") unless it's true.
- Anything about a specific customer's address or property they haven't agreed to share.
Make it a habit
Writing one post is easy. Posting every week for a year is where most owners fall off. A few things help:
- Batch it. Write four posts on the first Monday of the month and schedule them.
- Get a first draft from a generator. Our free Google Business post generator drafts three posts from your business type, city and offer.
- Hand it off, but keep approval. Have someone else (or a tool) draft, and approve from your phone.
How BeeCMO helps
Guard Bee drafts a weekly Google Business Profile post from your current offers and recent work, schedules it to the minute, and waits for your one-tap approval before it goes up. It also drafts a reply to every review and prepares a review request for every customer, sent when you tap once. See BeeCMO for roofers, for electricians, or compare plans.
More on Guard Bee, and how it compares with Yext, Localo, Merchynt Paige and Semrush Local. Start with the free website scan.
Frequently asked questions
How often should I post on Google Business Profile?
Once a week is a sustainable rhythm for most local businesses. Posts without a date range are archived after six months, so regular posting keeps your profile current.
Do Google Business Profile posts help ranking?
Google has not said that posts are a ranking factor. Its guidance says local results are mainly based on relevance, distance and prominence. Treat posts as a way to convert people already viewing your profile.
Can I put my phone number in a Google post?
Google says it may remove posts with unverified contact information. Use the Call now button instead, which uses your verified Business Profile number.
What's the character limit for a Google Business Profile post?
Whitespark documented a 1,500-character limit. Only the opening lines show before the reader expands the post, so lead with the main point.
What should a plumber or HVAC company post on Google?
Rotate real jobs with photos, seasonal tips, offers with clear dates and terms, and trust posts such as team spotlights or quoted reviews.
Sources
All checked 21 October 2026.
- Google Business Profile Help, create posts (post types, six-month archiving): https://support.google.com/business/answer/7342169
- Google Business Profile Help, posts content policy (unverified contact info): https://support.google.com/business/answer/7213077
- Google Business Profile Help, tips to improve your local ranking: https://support.google.com/business/answer/7091
- Whitespark (Jessie Low), via Local Search Forum, everything about Google posts (1,500 characters, image sizes): https://localsearchforum.com/threads/everything-you-need-to-know-about-google-my-business-posts.57261/