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The marketing for your HVAC company, done between service calls.

When it's 98 degrees or 5 below, the phones ring off the hook and nobody has time for marketing. BeeCMO texts back the calls you miss and lines up a Google review request for every customer after the job, ready for your one-tap OK. It keeps your Google profile fresh with seasonal posts and runs tune-up ads in the shoulder seasons.

You approve it all with one tap on your phone.

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Queen Bee Watches the whole hive and plans your day.

The three things that cost HVAC companies jobs

Calls you can't answer in peak season

On the hottest day of the year every tech is on a job and the office line rolls to voicemail. A homeowner with no cooling doesn't leave a message. They call the next company. Invoca, a call-tracking vendor, reports that 27% of calls to home services businesses go unanswered (Invoca, vendor data, checked Oct 2026).

Reviews that stop after the rush

You did 300 no-cool calls in July and got eleven reviews. 74% of US consumers look for reviews from the last three months, and 31% will only use businesses rated 4.5 stars or higher (BrightLocal 2026, via PinMeTo, checked Oct 2026).

A feast-or-famine calendar

Summer and winter fill themselves. Spring and fall run on maintenance agreements, tune-ups and replacement quotes. That means marketing in exactly the months you'd rather not think about it.

What BeeCMO does for an HVAC company each week

  1. Texts back every missed call within seconds. "Sorry we missed you, this is Mike's Heating & Air. Is your system not cooling, or something else? Reply URGENT for a callback." Replies go to the dispatcher's phone as hot leads. US, Canadian and Australian numbers, via Twilio; US texting needs A2P 10DLC registration, which we walk you through.
  2. Prepares a review request for every customer after the job by text, WhatsApp or email, with your direct Google link. You tap once to send. No rating filter, no incentives: the request goes to everyone, as Google's policy requires.
  3. Drafts a reply to every new review, mentioning the tech and the job the customer described. 1–3 star replies always wait for you; 1-star reviews trigger an urgent alert.
  4. Posts to your Google Business Profile weekly: a real install with photos, a seasonal checklist, a tune-up offer with dates. You approve before anything goes up.
  5. Writes social posts for Facebook and Instagram from the same material, so one furnace install becomes a profile post, a Facebook post and an Instagram carousel.
  6. Runs Meta ads in the shoulder seasons with a hard daily cap: tune-up offers in March and September, replacement financing in October. Ads never start or increase without your approval.

See a sample week

Example — your drafts are written from your website. These are made-up drafts for Buckeye Comfort, a two-truck HVAC company in Columbus, Ohio. Tapping Approve here only shows what happens; nothing is sent.

Today5 waiting for your OK

  1. Social postInstagram and FacebookTue 7:30 pm

    Swapped a 19-year-old furnace for a quiet two-stage unit in Westerville today. The homeowners said they can finally hear the TV when the heat kicks on. Fall tune-up slots are open through November.

  2. Google Business postGoogle Business ProfileWed 9:00 am

    Smell burning dust the first time the heat comes on? That's normal for a few minutes. If it lingers, or smells like rotten eggs, turn the system off and call us. Book a fall tune-up online in two minutes.

  3. Review replyGoogle review, 4 starsReply drafted Thu

    Tech was great, scheduling took two calls though.

    Thanks, Mike. Glad Luis took good care of the furnace. You're right about scheduling: we've added online booking so it takes one step next time. Appreciate you telling us.

  4. Review requestText to customer after the jobFri, 2 hours after the job

    Hi Raj, thanks for having Buckeye Comfort out today. If the new thermostat is working well, a quick Google review helps neighbors find us: [link]. Reply STOP to opt out.

  5. Blog article ideaFor your website's blogFor next week

    Furnace repair or replace? A Columbus homeowner's checklist

    People near you search this every October. Outline: age of the unit, repair cost vs. a new system, the 50% rule, and which rebates apply in Ohio this year.

Made-up business — not customer results.

More drafts from a typical week

Illustrative drafts for a two-truck HVAC company in Columbus, Ohio, in early October. Nothing goes live until you tap Approve.

  1. Mon

    Google review reply

    "Thanks, Dana. Glad Luis could get the heat back on the same day, and thanks for the kind words about how tidy he left the basement."

  2. Tue

    Missed-call text-back

    "Hi, this is Buckeye Comfort. Sorry we missed your call, we're on a job. Is it a no-heat issue or something else? Reply URGENT and we'll call right back."

  3. Wed

    Google Business Profile post

    "Before you turn the heat on this fall: change the filter, clear 3 feet around the furnace, and test your CO detectors. A burning-dust smell for a few minutes is normal. One that lingers isn't."

  4. Thu

    Facebook and Instagram

    Carousel: "From 19 years old to whisper quiet: a furnace replacement in Westerville this week." Four job photos, no house numbers.

  5. Fri

    Meta ad (draft)

    "Fall furnace tune-up, US$89 through Nov 30 in Columbus, Dublin and Westerville. Book online in two minutes." Daily cap US$20, waiting for approval.

  6. Sat

    Review request

    "Thanks for having us out today, Raj. If the new thermostat is working well, a Google review helps neighbors find us: [link]"

Made-up business — not customer results.

Free tools for HVAC companies

Try the Google Business post generator: enter "HVAC", your city and an offer, and get three ready-to-edit profile posts in under a minute. Or check whether ChatGPT names you when someone asks for "the best HVAC company near me" with the AI visibility checker.

Guides for HVAC owners

Questions HVAC owners ask

Does it work with my field-service software?

BeeCMO connects to your website forms, Facebook and Instagram lead ads, texts, missed calls and WhatsApp. Today you add customers for review requests one at a time or in bulk; direct "job completed" triggers from field-service tools such as Jobber and Housecall Pro are on our roadmap, not built yet.

Can it text from my existing business number?

Usually. You can forward calls to a Twilio number that can text, or move your number to Twilio. In the US the number needs A2P 10DLC registration before texts flow, which typically takes up to a week.

Will it offer discounts for reviews?

No. Google prohibits incentives for reviews and review gating. BeeCMO asks every customer the same way, with nothing attached.

Which plan fits an HVAC company?

Starter ($49 a month) covers reviews, missed-call text-back and lead replies, Google posts and social. Growth ($99 a month) adds Meta ads and more content, which suits companies running shoulder-season promotions. See pricing.

Do I have to use WhatsApp?

No. You can approve drafts on WhatsApp, by email, in the app or in Telegram. Customers are reached by text or email in the US.

Fill the shoulder season this year

Start with the missed calls and reviews this week. Add ads when the weather turns.

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