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Short lessons for owners of local businesses: AI search, Google, reviews, leads and ads. Written in plain English, and every rule or number links to its primary source, such as Google, OpenAI or the FTC.

Start here Glossary

25 lessons in 5 tracks. Your progress is saved in this browser only.

Tracks

  • AI search & AEO

    How ChatGPT, Google AI Overviews, Perplexity and Copilot find and recommend local businesses, and the parts you control.

    6 lessons47 minBeginner to intermediate

  • Local SEO & Google Business Profile

    Show up in the map pack and local search: set up your Google Business Profile, fix your listings, and get your website and Search Console in shape.

    7 lessons51 minBeginner

  • Reviews & reputation

    Get more honest reviews the legal way, reply well (even to angry ones), and deal with fake or unfair reviews without making things worse.

    4 lessons33 minBeginner to intermediate

  • Leads, calls & texting

    Answer leads fast, stop losing missed calls, and text or WhatsApp customers within the US carrier, TCPA and Meta rules.

    4 lessons35 minBeginner to intermediate

  • Ads for local businesses

    Understand ad metrics, choose between Meta, Local Services Ads, Search and Performance Max, and measure which spend brings real customers.

    4 lessons39 minBeginner to intermediate

Start here

New to all of this? Read these in order, one from each track.

  1. What AEO and GEO are, and how they differ from SEO7 min
  2. How Google decides who shows up in the local pack7 min
  3. Why reviews matter and what Google says about them7 min
  4. Speed to lead: why reply time matters8 min
  5. Ads 101: CPM, CPC, CTR, CPL and ROAS explained9 min

Glossary

AEO, NAP, schema, ROAS, 10DLC: 40 terms explained in a sentence or two. Open the glossary