Leads, calls, texting and WhatsApp
Answer leads fast, stop losing missed calls, and text or WhatsApp customers within US carrier, TCPA and Meta rules.
How fast should you respond to leads? A simple standard
What the 2011 Harvard Business Review lead study actually found, its limits, and a practical response-time standard any small business can run.
Missed calls: forwarding, call-back and text-back basics
How call forwarding and missed-call text-back work, what ignored calls cost you, and the consent basics to follow before texting anyone who called.
Texting customers in the US: TCPA, consent and 10DLC
Opt-in wording, STOP and HELP, quiet hours, A2P 10DLC basics, and the TCPA and FCC consent-revocation rules for small businesses, in plain English.
WhatsApp for business: app vs API, templates, pricing
When WhatsApp fits your customers, WhatsApp Business app vs API, how the 24-hour service window and templates work, and Meta's per-message pricing.
New here? See the glossary for plain-English definitions, or go back to all tracks.