Meta Business Agent and BeeCMO: what each does
Meta now has its own AI agent for businesses. It answers customer questions in WhatsApp and Instagram DMs, recommends products, books appointments, qualifies leads and hands over to a person when needed. If you use WhatsApp for customer chats, give it a try. BeeCMO works alongside it as the marketing team around your inbox.
Who does what
| Job | Meta Business Agent | BeeCMO |
|---|---|---|
| Answer customer chats on WhatsApp and Instagram | Yes | Our qualifier can do this too, from your approved facts, or you can let Meta's agent do it |
| Leads from texts (SMS), missed calls and your website form | Not part of the agent | Yes: SMS replies and missed-call text-back for US, Canadian and Australian numbers, website forms and widget |
| Facebook and Instagram lead ads | Not part of the agent | Pulled in the moment the form is submitted, replied to, followed up |
| Follow-ups on the days you choose | Not described at launch | Yes, opt-in aware |
| Google reviews | No | Replies to every review, requests to every customer, 1★ alerts |
| Google Business Profile posts | No | Weekly, approved on your phone |
| Social posts on 12 networks | No | Yes |
| SEO, articles and AI-search tracking | No | Yes: ChatGPT, Gemini and Perplexity, weekly |
| Meta ads | Separate (Ads Manager) | Planned with you, hard budget caps, hourly kill switch |
| Weekly report on what worked | Daily chat briefings were in testing at launch | Monday briefing: leads, reviews, posts, ad results and what is waiting for you |
How they fit together
- Let Meta's agent handle chat questions on WhatsApp and Instagram, if it suits your business.
- Let BeeCMO bring leads in from everywhere else: texts, missed calls, your website and lead ads, and follow up on all of them.
- Let BeeCMO do the marketing that creates the chats: reviews, Google posts, social, articles and ads.
- Read one report a week on WhatsApp (or SMS or email): what happened, what it cost, and what needs your OK.
Where the US is different
Plenty of US customers never message a business on WhatsApp. They call, they text, or they fill in a form. That's why BeeCMO handles SMS, missed calls and website leads alongside WhatsApp, while owner updates still come on WhatsApp (or SMS or email), whichever you prefer.
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