AI search and AEO for local businesses
How ChatGPT, Google AI Overviews, Perplexity and Copilot find and recommend local businesses, and the parts you control. Six free lessons.
What is AEO? AEO vs GEO vs SEO, explained
Answer engines like ChatGPT, Google AI Overviews and Perplexity summarize the web instead of listing links. What AEO and GEO change for a local business.
How ChatGPT and AI assistants choose local businesses
Step by step: how ChatGPT, Google's AI features, Perplexity and Copilot search the web, use your location, read listings and reviews, and pick who to name.
Robots.txt for AI crawlers: which bots to allow (2026)
Which bots to allow in robots.txt for ChatGPT, Perplexity, Google, Bing and Claude, which ones only collect training data, and the truth about llms.txt.
LocalBusiness schema: JSON-LD example for 2026
What LocalBusiness and Organization schema do and don't do for AI search, why FAQ rich results ended in May 2026, and a copy-paste JSON-LD example.
Content that AI search cites: what the evidence says
Clear service pages, FAQs from real customer questions, consistent business facts and genuine reviews: what the evidence supports, and what's myth.
How to measure your visibility in AI search
Track AI visibility with monthly prompt checks, Search Console's AI reports, Bing's AI Performance report and analytics, plus what you can't measure yet.
New here? See the glossary for plain-English definitions, or go back to all tracks.