Google reviews and reputation
Get more honest reviews the legal way, reply well (even to angry ones), and deal with fake or unfair reviews without making things worse.
Do Google reviews help SEO? What Google says
What Google itself says about reviews and local ranking, what consumer surveys add, and which parts of your reputation you can actually control.
Is review gating illegal? Rules for asking for reviews
The FTC review rule, Google's ban on incentives and review gating, Yelp's no-asking policy and UK fake-review law, turned into a simple routine.
How to reply to Google reviews as a business owner
Tone, timing and the structure of a good reply for 1- to 5-star reviews, what never to say, and the privacy rules health businesses must follow.
Fake and unfair Google reviews: policy and options
What Google counts as fake or policy-violating, review extortion scams, realistic removal odds, and when to escalate. Step-by-step removal is in our guide.
New here? See the glossary for plain-English definitions, or go back to all tracks.