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AI marketing for med spas

Book more consultations without ads that get rejected or replies that overshare.

Med spa marketing runs on Instagram, Meta ads and fast replies to consult requests. Each comes with rules that generic tools ignore. BeeCMO answers inquiries in seconds and writes ads and posts that stay inside Meta's personal-health rules. Its review replies never discuss anyone's treatment, and you approve everything from your phone.

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Queen Bee Watches the whole hive and plans your day.

The three places med spas leak bookings

Consult requests answered tomorrow

Someone fills in your Instagram lead form at 9 pm after scrolling past a filler post. By the time the front desk calls at 10 am, they've booked with the spa that texted back first. Research on web leads found replying within an hour made firms nearly seven times as likely to qualify a lead (HBR study via SmartCompany, 2011).

Ads that get rejected

Meta's ad standards prohibit ads that "assert or imply the personal attributes of the viewer", including physical health and medical conditions (Meta Transparency Center, quoted by Jon Loomer, checked Oct 2026). "Tired of your wrinkles?" is the kind of line that gets ads rejected.

Reviews about results you can't discuss

A client unhappy with a result posts a 1-star review. The instinct is to explain the treatment and aftercare in public, which can disclose health information. OCR has penalized health providers for exactly that in review replies (HIPAA Journal, checked Oct 2026).

What BeeCMO does for a med spa each week

  1. Replies to every consult request in seconds, from Instagram and Facebook lead ads, DMs, your website and texts: "Thanks for reaching out to Glow Aesthetics. Which treatment are you interested in, and do you prefer weekdays or weekends?" Then it offers your booking link and sends hot leads to the front desk.
  2. Writes Meta ads that talk about your services, not the viewer's body. "Natural-looking results from a board-certified injector in Scottsdale" instead of "Hate your forehead lines?" Ads never go live or increase spend without your approval, and hard daily caps protect the budget.
  3. Plans Instagram and Facebook content: injector spotlights, treatment explainers, what to expect at a first consultation, and before-and-after posts only where you confirm client consent.
  4. Prepares a Google review request for every client by text or email after the visit, sent when you tap OK, with no incentives (Google prohibits them, including discounts on the next treatment).
  5. Drafts review replies following your privacy rules (add "never mention treatments or results" to your brand voice), with every negative reply held for your approval and an urgent alert for 1-star reviews.
  6. Texts back missed calls so a caller asking about pricing for lip filler gets a text back within seconds instead of a voicemail greeting.

See a sample week

Example — your drafts are written from your website. These are made-up drafts for Glow Aesthetics, a med spa in Scottsdale, Arizona. Tapping Approve here only shows what happens; nothing is sent.

Today5 waiting for your OK

  1. Social postInstagramTue 7:00 pm

    Meet Dana, RN, our lead injector. Eight years in practice, and the question she hears most is "Will it look natural?" Book a free consultation and ask her yourself.

  2. Google Business postGoogle Business ProfileWed 10:00 am

    Arizona sun is hard on skin. Here's what a skin consultation at Glow covers, how we choose between peels and laser, and the questions worth asking any provider before treatment.

  3. Review replyGoogle review, 2 starsReply drafted Thu

    Waited 25 minutes past my appointment time.

    We're sorry to read this. We can't discuss any details publicly, but we'd like to talk with you. Please call our clinic manager, Erin, at the number on our profile.

  4. Review requestText after the visitFri, next morning

    Thank you for visiting Glow Aesthetics. If you have a moment, a Google review helps others find us: [link]. Reply STOP to opt out.

  5. Blog article ideaFor your website's blogFor next week

    What to ask before your first injectables appointment

    A search people make before they book anywhere. Outline: provider credentials, the consultation, what "natural-looking" means in practice, aftercare, and how pricing usually works.

Made-up business — not customer results.

More drafts from a typical week

Illustrative drafts for a med spa in Scottsdale, Arizona. Each waits for approval.

  1. Mon

    Lead ad reply

    "Hi Alexis, thanks for your interest in Glow Aesthetics. Are you thinking about injectables, skin treatments, or not sure yet? Here's our booking link for a free consultation: [link]"

  2. Tue

    Instagram post

    "Meet Dana, RN, our lead injector. Eight years of experience, and her favorite question from clients is 'Will it look natural?' Book a consult to ask her yourself."

  3. Wed

    Meta ad (draft)

    "Natural-looking results from experienced nurse injectors in Scottsdale. Free consultations this month." Daily cap US$30, waiting for approval.

  4. Thu

    Google review reply (2★)

    "We're sorry to read this. We can't discuss any details publicly, but we'd genuinely like to talk with you. Please call our clinic manager, Erin, at the number on our profile."

  5. Fri

    Google Business Profile post

    "First time considering skin treatments? Here's what happens at a consultation at Glow, and the questions worth asking any provider."

  6. Sat

    Review request

    "Thank you for visiting Glow Aesthetics today. If you have a moment, a Google review helps others find us: [link]. Reply STOP to opt out."

Made-up business, not customer results.

Nothing goes live without your OK

Anything public or that spends money waits for your one-tap OK on WhatsApp, by email or in the app. Replies to 1 to 3★ reviews, review requests, ad spend and broadcasts always ask first. See what never happens without you.

Plans start at $49/mo per business, month-to-month, after a 14-day free trial with no card. See pricing

Questions med spa owners ask

Will the ads follow Meta's health advertising rules?

Drafts describe your services, not the viewer's appearance or health, because that's what Meta's personal-attributes policy goes after. Meta still reviews every ad, and you approve each one before it runs.

Can it post before-and-after photos?

It can draft them, but only you can confirm the client's written consent and that the photos meet the platform's and your state's rules. Before-and-after posts always wait for your approval.

Is BeeCMO HIPAA compliant?

Ask us before you connect client health data. Whether HIPAA applies to your med spa depends on your setup, and if you'll send review requests from a client list you may need a business associate agreement. We'll tell you plainly what we can sign today.

Can clients book directly from the reply?

Yes. Add your booking link to your approved facts and the assistant includes it in replies. It doesn't book appointments inside your scheduling software itself.

Which plan suits a med spa?

Growth ($99 a month) includes Meta ads, social, reviews and lead replies, which is what most med spas need. Scale ($199) adds more content, AI-search tracking and up to three locations. See pricing.

Free tool for med spas

Run the AI visibility checker: it asks an AI model who the best med spas in your city are and shows whether you're named and who is named instead.

Guides for med spas

Answer tonight's consult requests tonight

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