Learning Center
Free marketing lessons for local businesses
Learn the marketing that brings in customers. Free, with no sign-up.
Short lessons for owners of local businesses: AI search, Google, reviews, leads and ads. Written in plain English, and every rule or number links to its primary source, such as Google, OpenAI or the FTC.
25 lessons in 5 tracks. Your progress is saved in this browser only.
Tracks
AI search and AEO for local businesses
How ChatGPT, Google AI Overviews, Perplexity and Copilot find and recommend local businesses, and the parts you control. Six free lessons.
Local SEO and Google Business Profile
Show up in the map pack and local search: set up your Google Business Profile, fix your listings, and get your website and Search Console in shape.
Google reviews and reputation
Get more honest reviews the legal way, reply well (even to angry ones), and deal with fake or unfair reviews without making things worse.
Leads, calls, texting and WhatsApp
Answer leads fast, stop losing missed calls, and text or WhatsApp customers within US carrier, TCPA and Meta rules.
Ads for local businesses
Understand ad metrics, choose between Meta, Local Services Ads, Search and Performance Max, and measure which spend brings real customers.
Start here
New to all of this? Read these in order, one from each track.