A good Google Business Profile description says what you do, for whom, where, and why a customer should pick you, in under 750 characters with no links and no offers. Below are eight Google Business Profile description examples for businesses in India and the US, a simple structure to write your own, and the rules that get descriptions rejected.
Setting up a profile from scratch? Start with the lesson on how to set up and verify a Google Business Profile, then come back here.
What Google allows and bans
| Allowed | Not allowed |
|---|---|
| Services and products you offer | Links of any kind, or HTML |
| Your history and what makes you different | Copy that is mainly about offers, prices or sales |
| Areas you serve, languages spoken, who you work with | Content unrelated to your business |
| Facts a customer can check (years open, qualifications) | Low-quality, irrelevant or distracting content |
Sources: Edit your Business Profile and Guidelines for representing your business on Google, both checked Oct 2026.
Two more habits help. Leave out phone numbers, which have their own field, and claims you can't prove, like "best in the city".
A five-part structure that works
- What you are and where: "Family dental clinic in Satellite, Ahmedabad."
- Your main services: three to six, in the words customers use.
- Who you serve best: families, working professionals, landlords, students.
- What sets you apart: something specific you can check, such as hours, languages, qualifications or years in business.
- How to get started: "Book by phone or WhatsApp" works. A link doesn't.
Draft it in a notes app that shows a character count, then paste it in.
8 Google Business Profile description examples
Every business below is a made-up sample. Swap in your own facts, and only claim what's true for you. Each example is under 750 characters.
1. Clinic (India)
Sample Family Clinic is a general practice in Navrangpura, Ahmedabad, run by an MBBS physician with a visiting paediatrician twice a week. We treat fever, infections, diabetes and blood pressure, do routine health check-ups and vaccinations for children and adults, and arrange blood tests through a partner lab. Consultations are in Gujarati, Hindi and English. The clinic is open mornings and evenings, six days a week. Book a visit by calling the clinic or sending us a WhatsApp message.
For health businesses, describe services and staff, never patient outcomes or cure claims.
2. Dentist (US)
Sample Dental Studio is a general and family dental practice in Austin, Texas. Dr. Patel and our hygienists offer cleanings, fillings, crowns, root canal treatment, clear aligners and same-day emergency visits for tooth pain or broken teeth. We see children from age three and explain costs before treatment starts. Evening appointments are available twice a week for patients who work during the day. Call the office to book a visit.
3. Salon (India)
Sample Hair and Beauty Studio is a unisex salon in Koramangala, Bengaluru. Our stylists do haircuts, colour, keratin and smoothening treatments, facials, waxing, manicures and pedicures, plus bridal and party make-up by appointment. We use single-use files and disposable sheets, and sterilise tools between clients. The studio is open seven days a week, with early slots on weekends for brides and family events. Walk-ins are welcome for haircuts. For bridal packages or colour consultations, message us on WhatsApp so we can plan your visit.
4. Restaurant (India)
Sample Kitchen is a pure-vegetarian Gujarati and North Indian restaurant in Vastrapur, Ahmedabad, family-run since 2012. We serve an unlimited Gujarati thali at lunch and dinner, plus North Indian curries, tandoor breads, chaat and fresh juices. Jain food is available on request, and we can seat families and groups of up to 40 in our upper hall. Dine in, take away, or order through the delivery apps.
Notice what's missing: no discount, no "today's offer". Put those in a Google Business Profile post, where offers belong.
5. Plumber (US)
Sample Plumbing is a licensed plumbing company serving Columbus, Ohio and nearby suburbs. We fix leaks, clogged drains, running toilets and burst pipes, install and repair water heaters including tankless units, and handle sewer line camera inspections and repairs. Every plumber is a full-time employee, and we give a written price before we start work. We answer emergency calls around the clock, including weekends and holidays. Service vans cover Dublin, Westerville, Grove City and Hilliard. Call us to book a visit or describe the problem by text.
6. HVAC (US)
Sample Heating and Air installs, repairs and maintains furnaces, heat pumps and central air conditioning for homes in the Phoenix area. Our NATE-certified technicians service most major brands, replace thermostats and ductwork, and test indoor air quality. We offer seasonal tune-ups before summer and winter, and same-day repair visits when a system stops working. We serve Phoenix, Tempe, Mesa, Chandler and Scottsdale. Call or text to schedule a repair, ask for a second opinion on a replacement quote, or book a maintenance visit.
Only mention a certification your team holds.
7. Coaching institute (India)
Sample Classes is a coaching institute in Kota, Rajasthan for students preparing for JEE Main, JEE Advanced and NEET. We teach physics, chemistry, mathematics and biology in small batches, with weekly tests, doubt-clearing sessions every evening and printed study material. Classes run in Hindi and English medium. We also offer foundation courses for classes 9 and 10. Parents get a monthly progress report and can meet faculty on the first Saturday of every month. Visit the centre for a counselling session or call to ask about batch timings.
Leave out ranks, selections and results unless you can prove every one.
8. Real estate broker (India)
Sample Realty is a real estate brokerage in Wakad and Hinjewadi, Pune. We help families and IT professionals buy and rent flats, and help owners sell or let residential property. Our team shows new projects and resale homes, arranges site visits, checks RERA registration and title paperwork with you, and coordinates with banks for home loans. We work in Marathi, Hindi and English. The office is open every day, including Sundays, for site-visit planning. Call or WhatsApp us with your budget and preferred area to get a shortlist.
How to check and update your description
- Open your Business Profile on Google Search or Maps and choose the edit option.
- Find the description field (it shows as "From the business" on your profile).
- Paste your text, check the count stays under 750, and save.
- Google reviews changes before they go live (Google Business Profile Help, checked Oct 2026). If yours doesn't appear, check it against the rules above.
- Re-read it every few months as part of a weekly Google Business Profile routine. Update it when services, hours or areas change.
Mistakes that hold descriptions back
- Opening with "Welcome" or your founding story, so the visible part says nothing useful.
- Listing every keyword you can think of. It reads badly and, per BrightLocal, doesn't help ranking.
- Promising things your reviews contradict, like "never late".
How BeeCMO helps
Guard Bee drafts weekly Google Business Profile posts, replies to every review, and keeps an eye on your profile. You approve each change on WhatsApp before it goes live. For quick post drafts on your own, try the free Google Business Profile post generator. See Guard Bee for what it does each week.
Frequently asked questions
How long can a Google Business Profile description be?
Up to 750 characters, according to Google's Business Profile Help. Only the first part shows before people tap to read more, so put your main service and location first.
Can I put my website link in the description?
No. Google's guidelines say no links of any type are allowed in the description. Your website has its own field on the profile.
Do keywords in the description help my ranking?
Google doesn't list the description as a ranking factor. Its local ranking help page says complete and accurate business information helps, and BrightLocal's guide says description keywords don't affect local rankings. Use the words customers search for because they help the customer, and don't stuff them in.
Can I mention offers or discounts?
Not as the focus. Google asks you to describe the business instead of promotions, prices or sales. Use Google Business Profile posts for offers.
Why can't I see my new description?
Google reviews changes before they go live. If yours is rejected or missing, check it for links, promotional wording or anything unrelated to the business, then edit and save it again.
Sources
All checked 25 October 2026.
- Google Business Profile Help, edit your Business Profile: https://support.google.com/business/answer/3039617
- Google, guidelines for representing your business on Google: https://support.google.com/business/answer/3038177
- Google Business Profile Help, tips to improve your local ranking: https://support.google.com/business/answer/7091
- BrightLocal, how to write a Google Business Profile description: https://www.brightlocal.com/learn/google-business-profile/optimization/description/