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Digital marketing for coaching institutes: answer every parent, fill every batch

Admission season enquiries, handled while you teach.

Parents and students ask about batches, fees and demo classes on WhatsApp, often late at night, and compare institutes on Google. BeeCMO answers those enquiries in seconds from facts you approved, follows up after demo classes, replies to every Google review, writes your posts and runs Meta ads that only spend after you approve.

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14-day trial, no card. Growth, with Meta ads, is ₹7,999 a month plus GST.

Queen Bee Watches the whole hive and plans your day.

Where admissions slip away

Enquiries during class hours

Every teacher is in a classroom when the enquiries come in. A parent who waits half a day often visits another institute first.

No follow-up after the demo class

A student attends a demo, likes it, and then hears nothing. The family decides somewhere else.

Results posts that overpromise

"100% selection" claims invite complaints and can get ads rejected. Posts need to say exactly what your records show.

What BeeCMO does for a coaching institute each week

  1. Answers WhatsApp and Instagram enquiries from your approved facts: courses, batch timings, fees if you publish them, demo-class dates and location. It asks class, target exam and preferred batch, then alerts your counsellor.
  2. Follows up after demo classes with approved templates on the days you choose, and stops when the parent replies or opts out.
  3. Replies to every Google review from students and parents, and asks families who opted in for a review at the end of term.
  4. Writes posts and short-video captions: concept explainers, batch announcements and toppers' stories you've confirmed and have permission to share.
  5. Runs admission-season Meta ads with hard daily and monthly caps, created paused and only spending after you approve.

See a sample week

Example — your drafts are written from your website. These are made-up drafts for Pinnacle Classes, a JEE and NEET coaching institute in Kota. Tapping Approve here only shows what happens; nothing is sent.

Today5 waiting for your OK

  1. Social postInstagram and YouTube ShortsSun 7:00 pm

    One physics concept in 60 seconds: why a ball thrown up comes down with the same speed. New batch demo classes start Monday.

  2. Google Business postGoogle Business ProfileTue 10:00 am

    Admissions are open for the new JEE foundation batch. Book a free counselling session with a parent on WhatsApp.

  3. Review replyGoogle review, 5 starsReply drafted Wed

    Teachers clear every doubt, even after class.

    Thank you, Aarav. Doubt sessions are a big part of how we teach, and we're glad they helped. All the best for your exams.

  4. Review requestWhatsApp, to a parent who opted inAfter the term's parent-teacher meeting

    Thank you for being part of Pinnacle Classes this term. If you're happy with how things are going, a Google review helps other parents decide: [link]

  5. Blog article ideaFor your website's blogFor next week

    JEE preparation timeline for Class 11 students

    Parents search this when they start planning. Outline: month-by-month plan, mock test schedule, and how to balance school and coaching.

Made-up business — not customer results.

Results claims: only what you can show

Every post and ad waits for your approval, so you decide exactly what is claimed. Keep results claims to what your own records show, name the batch and year, and get permission from students and parents before you post a name or photo. Meta reviews every ad before it runs, and an approved ad in BeeCMO can still be rejected by Meta.

Questions institutes ask

Can it handle hundreds of enquiries in admission season?

Messenger Bee Lite includes 1,000 AI lead conversations a month and Pro includes 5,000. At the limit, the bot drafts replies and a person sends them. Compare plans.

Does it connect to our admission software?

Not directly. Any form or CRM that can push to a URL can send leads in, and we export your leads for you on request.

Can it message all our past enquiries about a new batch?

Broadcasts are on Messenger Bee Pro, only to contacts with a recorded opt-in, and every broadcast needs your approval with a cost estimate first.

Can it reply in Hindi?

Review replies are written in the reviewer's language. For posts and ads you set the languages your institute uses.

Answer every parent before the next batch fills

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