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WhatsApp marketing for real estate in India: reply in seconds, follow up for months

For brokers, channel partners and builders.

A property enquiry is warm for minutes, and the deal takes months. BeeCMO answers every WhatsApp, Instagram, Facebook lead form and website enquiry in seconds from facts you approved, asks your qualifying questions (budget, area, BHK, ready or under construction), and keeps following up on the days you choose. It also posts your listings, replies to Google reviews and runs Meta ads that only spend after you approve.

Start free trial India pricing

14-day trial, no card. Growth, with Meta ads, is ₹7,999 a month plus GST.

Queen Bee Watches the whole hive and plans your day.

Where real estate leads leak

The 10 pm enquiry

A buyer sees your Reel and messages at night. If the reply comes the next afternoon, they've already booked a site visit with someone else.

The lead that goes quiet

Most buyers take months to decide. Without a follow-up schedule, warm leads drift to whichever broker messaged last.

Ads that run on autopilot

A campaign keeps spending on the wrong audience, and nobody checks it until the month's budget is gone.

What BeeCMO does for a broker each week

  1. Answers every enquiry in seconds on your own WhatsApp number, from your listing facts. It asks budget, preferred area, configuration and timeline one at a time, then the best time to call.
  2. Scores leads by rules you can see (source, budget, urgency, intent). Hot leads trigger an alert to your phone.
  3. Follows up on your schedule with approved templates on day 1, 3, 7 or whenever you choose, and stops when the lead replies, opts out or is marked won or lost.
  4. Posts your listings to Instagram, Facebook and your Google profile, with the project details you approve.
  5. Runs Meta and Click-to-WhatsApp ads that are created paused, set up as a housing special ad category, and only spend after you approve.

See a sample week

Example — your drafts are written from your website. These are made-up drafts for Shreeji Realty, a residential broker in Ahmedabad. Tapping Approve here only shows what happens; nothing is sent.

Today5 waiting for your OK

  1. Social postInstagram Reels and FacebookSat 11:00 am

    Walkthrough: a 3 BHK on SG Highway with a west-facing balcony, ready to move. RERA number and full details in the caption. Message us on WhatsApp to book a site visit.

  2. Google Business postGoogle Business ProfileMon 10:00 am

    Looking for a 2 BHK near a metro station in Ahmedabad? Here are the three areas our buyers asked about most this month, with typical possession timelines.

  3. Review replyGoogle review, 5 starsReply drafted Tue

    Very patient, showed us 9 flats before we decided.

    Thank you, Mehul. Finding the right home takes as many visits as it takes, and we're glad you found one you love. Congratulations on the new place.

  4. Review requestWhatsApp, after the agreement is signedThu, a week after registration

    Congratulations again on your new home. If we helped, a Google review means a lot to a small team like ours: [link]

  5. Blog article ideaFor your website's blogFor next week

    Ready-to-move vs under-construction flats in Ahmedabad: what to check

    A buyer's checklist: RERA registration, possession date, stamp duty and registration costs, and questions to ask the builder.

Made-up business — not customer results.

RERA details in your project posts

RERA rules require a registered project's advertisements to show its RERA registration number and the authority's website address, and state regulators enforce this (Andhra Pradesh RERA advertisement guidelines, checked Oct 2026). Add each project's registration number and your state RERA website to your approved facts, and Buzz Bee and Forager Bee include them in project posts and ads. You still approve every post and ad before it goes out, so check the details each time.

Leads from the places brokers already use

Facebook and Instagram lead forms, Click-to-WhatsApp ads, Instagram DMs, your website form, IndiaMART and Justdial land in one pipeline. Property portal enquiries can be pushed to a private URL if your portal or CRM supports webhooks. Every lead source.

Questions brokers ask

Can it share brochures and floor plans?

It answers from the facts you approved and can include links you add, such as a brochure link. It hands anything it isn't sure about to you.

Does it work for builders with several projects?

Yes. Add each project's facts and RERA details. Scale includes 3 Google Business Profile locations, and more locations are an add-on.

Will it call leads for me?

No. Voice callbacks aren't built. Hot leads alert your phone so you can call while the buyer is interested.

Can I run ads for a specific area?

Yes, within Meta's rules. Forager Bee sets housing ads up as a Meta special ad category, with the targeting limits that category requires, and shows you the audience before you approve.

Answer the next enquiry in seconds

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